Biostarks becomes Official Biomarker Testing kit of the Global IRONMAN® Triathlon Series and Title Partner of the 2022 Ironman Arizona, part of the Vinfast Ironman U.S. series
IRONMAN® today announced a multi-year partnership naming Biostarks as the Official Biomarker Testing Kit of the Global IRONMAN® Triathlon Series. The partnership is debuting this week at the 2022 VinFast IRONMAN® World Championship, taking place in Kona, Hawai`i on Oct. 6 & 8, 2022. In addition, Biostarks will be the title partner of the 2022 IRONMAN Arizona triathlon, part of the VinFast IRONMAN® U.S. Series, taking place Nov. 20, 2022.
Biostarks is an award-winning biotech lab company active in the field of wellness, nutrition and sportbased in the USA and Europe. Using a unique technology, Biostarks offers at-home biomarker tests that provide actionable data.
“We are thrilled to have Biostarks join us as a global partner,” said Matt Wikstrom, Chief Partnerships Officer for The IRONMAN Group. “Our athletes are passionate about managing and improving their health, nutrition, and performance. We are excited to be able to offer our athletes the opportunity to dive deeper into their personal data at the ease of their home which can aid in maximizing and achieving peak performance.”
“Biostarks is excited to partner as IRONMAN®’s official biomarker testing provider,” said Mark Baker, Chief Executive Officer of Biostarks Labs US. “We look forward to helping athletes decode their health and attain their goals using personalized, actionable biomarker data to improve performance, endurance, strength, and recovery.”
With this new partnership, Biostarks will be attending IRONMAN® events around the globe to discuss how biomarker testing can benefit athletes during their rigorous training schedule and competition preparation.
To learn more about Biostarks, visit www.biostarks.com.
For more information on IRONMAN® and events in The IRONMAN Group portfolio, visit www.ironman.com. Media related inquiries may be directed to press@ironman.com.
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About Biostarks
Biostarks is a preventative health and wellness company with headquarters in South Jordan, UT and Geneva, Swizerland. Biostarks provides personalized, actionable biomarker data to help individuals attain their sport performance and nutritional goals. Using a range of easy-to-use, self-collection biomarker test kits, Biostarks harnesses the power of multiplexed laboratory technology to measure critical molecules in just a few drops of blood. Personal and intuitive health and wellness biomarker data is delivered directly to customers using a convenient online platform.
About The IRONMAN Group
The IRONMAN Group operates a global portfolio of events that includes the IRONMAN® Triathlon Series, the IRONMAN® 70.3® Triathlon Series, the IRONMAN® Virtual Racing™ (VR™) Series, 5150™ Triathlon Series, the Rock ‘n’ Roll® Running Series, the Rock ‘n’ Roll Virtual Running™ Series, IRONKIDS®, World Triathlon Championship Series, premier running events including the Standard Chartered Singapore Marathon™ and City2Surf®, UTMB® World Series events including Tarawera Ultra and Ultra-Trail Australia™, Epic Series™ mountain bike races including the Absa Cape Epic®, road cycling events including Haute Route®, and other multisport races. The IRONMAN Group is the largest operator of mass participation sports in the world and provides more than a million participants annually the benefits of endurance sports through the company’s vast offerings. Catering to the full athlete experience, the company portfolio also includes FulGaz® virtual cycling, the most realistic indoor riding experience connected fitness application aimed at preparing athletes for real-world events. Since the inception of the iconic IRONMAN® brand and its first event in 1978, athletes have proven that ANYTHING IS POSSIBLE® by crossing finish lines around the world. Beginning as a single race, The IRONMAN Group has grown to become a global sensation with hundreds of events across 55+ countries. The IRONMAN Group is owned by Advance, a private, family-owned business. For more information, visit www.ironman.com/about-ironman-group.
About Advance
Advance is a private, family-held business that owns and invests in companies across media, entertainment, technology, communications, education and other promising growth sectors. Our mission is to build the value of our companies over the long-term by fostering growth and innovation. Advance’s portfolio includes Condé Nast, Advance Local, Stage Entertainment, The IRONMAN Group, American City Business Journals, Leaders Group, Turnitin, 1010data and Pop. Together these operating companies employ more than 17,000 people in 29 countries. Advance is also among the largest shareholders in Charter Communications, Warner Bros. Discovery and Reddit. For more information visit www.advance.com.